Spoiler: sometimes yes, mostly meh. Read this before you slap five random tags on your next post. What changed? * Hashtag followers vanished. LinkedIn killed the “follow #Marketing” feature in late 2024. Reach tanks if you still bet on it. * AI topics stepped in. The feed now sorts posts by intent

(One snap. One face. More trust. More deals.) The short version * Selfies lift reach up to 30 %. * Photos with faces pull 38 % more likes + 32 % more comments than anything faceless. * Carousels look pretty—but chew time and still rely on slides, not chemistry. Scroll-stopping isn’t about pixels. It’s

One line. Seven words. Endless eyeballs. Why obsess over hooks? * LinkedIn boosts posts that hold attention—dwell-time is the metric to beat. * Users see just 3 preview lines, so your opener either wins or disappears. * Creators say 90 % of a high-performing post is the hook. Miss the hook, you miss

(Read this. Post smarter. Go close a deal.) Why this matters * LinkedIn hit 1.1 billion humans. * Decision-makers camp here. * Your next sale? Probably scrolling right now. The People Pile-Up * 234 M – USA. * 148 M – India. * 83 M – Brazil (yep, Brazil). * 59 % are 25-34. Perfect founder-age sweet spot. * 310 M

The no-B.S. playbook for founders who’d rather close deals than babysit a news feed. 1. Batch & Schedule Once… Then Vanish Open Sunday night, dump your week’s posts into a scheduler (hint: Spiry does it in two clicks). Consistent output = more reach—without daily log-ins. Tools that