DM Funnels: Turn “Nice Post” Into a Signed Contract (Zero-Fluff Edition)
Because likes don’t pay rent. Deals do.
The Big Why
- Your buyer just dropped a “Great insight!” comment.
- Most creators reply with a heart emoji and walk away broke.
- We’re about to fix that—fast.
The 5-Message Funnel
| Step | What You Send | Why It Works |
|---|---|---|
| 1. The Thank-You | “Appreciate the comment, [Name]. Curious—what sparked your interest?” | Opens the door and forces them to reveal pain. |
| 2. The Pain Mirror | “Sounds like [pain]. Tried anything that helped yet?” | Shows you heard them. Positions you as a partner, not a pitcher. |
| 3. The Micro-Win | “Got a quick PDF cheat sheet. Want it?” | Gives value first. Builds reciprocity. |
| 4. The Cred Drop | “Clients used it to add 32% pipeline in 30 days.” | Social proof without a novella. |
| 5. The Soft Slot | “Worth a 15-min chat?” | Clear ask. Easy yes. Calendly link right there. |
Total words: under 60. Total friction: zero.
Timing Rules
- Fire Step 1 within 10 minutes of the comment.
- Send Step 2 after their reply (same day).
- Stack Steps 3-5 in one thread; people hate hunting old messages.
- If ghosted, bump once—“Still want the cheat sheet?”—then move on.
Tools = Speed
- Saved Snippets – Keep each step as a shortcut.
- Calendar Link – No back-and-forth. One click.
- CRM Tag – Mark status (Commented, In DM, Call Booked, Closed).
Spiry handles all three inside one dashboard. Just saying.
Rookie Mistakes to Dodge
- Pitch in Step 1. Instant block.
- Essay replies. Phone screens are small; keep it punchy.
- Generic PDFs. Tailor the cheat sheet title to their niche.
Quiet Insider Tip
The top closers don’t type these messages every time. Spiry auto-writes Steps 1-5, personalizes the cheat sheet drop, and tracks who books the call.
Grab the free trial at Spiry—then turn your next comment into cash while everyone else counts likes.