100 LinkedIn Facts You Actually Need in 2025
(Read this. Post smarter. Go close a deal.)
Why this matters
- LinkedIn hit 1.1 billion humans.
- Decision-makers camp here.
- Your next sale? Probably scrolling right now.
The People Pile-Up
- 234 M – USA.
- 148 M – India.
- 83 M – Brazil (yep, Brazil).
- 59 % are 25-34. Perfect founder-age sweet spot.
- 310 M log in monthly. Forty percent check daily.
Translation: Your buyer is online. Often.
Quick-Fire Engagement Stats
- Avg visit? 1 min 17 sec. Snack-sized.
- 100 M+ messages per day.
- 140 job apps every second (wild, right?).
- Video pulls 5× more love.
- Polls crank engagement +60 %.
- Best post days: Tue & Thu, 8 AM / 12 PM.
Post when they sip coffee, not at 10 PM when everyone’s doom-scrolling TikTok.
B2B Money Facts
- 80 % of all B2B social leads = LinkedIn.
- Ads hit 14.6 % of the planet’s adults.
- Sponsored stuff gets 2× CTR vs. regular feed ads.
- Median CPC? $5-$10. Pricey, but quality eyeballs.
- Active company pages pull 5× more views.
Note to self: cheap traffic is dead. Go where wallets live.
Recruiter & Job Hunter Nuggets
- 6 hires a minute.
- #OpenToWork banner used by 28 M hopefuls.
- Skills > degrees. Recruiters search skills 5× more.
- Remote roles up 25 %. Pajama nation wins again.
Content That Wins in 2025
| Format | Engagement Bump | Why Care? |
|---|---|---|
| Native Docs | 18 % top spot | Keeps eyeballs on-platform. |
| Live Video | 24× | Fear of missing out is real. |
| 3-5 Hashtags | +30 % reach | Algo candy. |
Pro hack: mix video + carousel + poll in one week. Watch impressions spike.
Money Shot: LinkedIn’s Wallet
- 2024 revenue: $16.37 B.
- Premium subs: $6.44 B slice.
- Ad cash up 12.7 % YoY.
- Users jumped from 644 M (2019) → 1.1 B (2025).
Still think LinkedIn is “just résumés”? Cool. Your competitors thank you.
Tomorrow’s Heat
- AI tools boost engagement +42 %.
- Skills-based hiring eats degrees for breakfast.
- Video keeps snowballing.
- Personal brands drive deal flow.
TL;DR for the busy founder
- Post weekly or vanish.
- Lead with a short video or killer poll.
- Talk skills, not titles.
- Time it on Tuesday at 8 AM.
- Track the numbers, pivot fast.
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(You scrolled this far. Might as well let Spiry do the rest.)